With expo season well underway following an incredibly successful weekend meeting prospects at the International Franchise Show, it is the ideal time to discuss why it is vital that we continue taking every opportunity to be a leading voice in franchising. We are continuing to see so many great franchise brands benefit from the power of social media marketing and presence, but there is still a huge knowledge gap in the industry that is preventing brands from utilising multimedia to its fullest extent.
While it is not the only route to success and awareness in 2023, we strongly believe that sustaining a presence through a diversity of channels enables brands to project their voice and personality really effectively. By consistently posting, meeting, updating and contributing to new opportunities that emerge, we believe Tezlom’s approach of always going the extra mile is helping us prove why we have become a trailblazer in finding innovative ways to stay connected.
Social media
Who doesn’t love seeing our cheeky grins on their LinkedIn timelines?! Today, there truly is value in simply being present. It is so important to the entire Tezlom family that we share consistent, valuable, thought-provoking and creative content. And as professionals, this approach enables us to have conversations and connect with people in the franchise, healthcare and recruitment industries that we may never have had the chance to meet. As more franchise brands continue to prove the viability of posting fun and engaging content on their social channels, we at Tezlom have committed to remaining visible and known as people as well as just a brand – because that is what we are. We are all ‘brands’, and this is certainly true in an industry that requires devotion and passion from people at all levels of a business operation. Fancy reaching out to a specific member of the team? Want to find out more about the people behind the business? You know where to find us!
Put simply, Tezlom has endeavoured to continue breaking the mould when it comes to all things multimedia. We put our people first, share incredible stories and make sure as many people as possible – both virtually and physically – have the opportunity to enjoy the diverse content we produce thanks to our incredible network. We equally encourage team members, from head office all the way to those we help place in vital roles around the UK, to share their stories and to champion the little things that have brought them to where they are today. For us, it is all about humanising the brand and making it a part of the bigger picture. After all, franchising is about the people! Our social media strategy is mindful, educational, informative and engaging – and it is these touch points that are making Tezlom a leader in putting franchising and recruitment on the map in a digestible format. More than a simple strategy, the level of care we have adopted in these areas of the business is helping us build a culture that encourages our team and franchisees to express themselves.
Traditional networking opportunities
They may be exhausting, but the value of traditional networking opportunities can never be discounted. Whether an awards event, franchise expedition or a conference, in-person meetings will always be the most authentic way for us to showcase just how incredible our team are. Not only for prospects, but for us too, franchise events are a brilliant way of staying ahead of the curve as a brand and connected as a community. Most recently, Ryan Armitage, Director and Gemma Hussey, Franchise Relationship Manager visited the Big Smoke for the International Franchise Show. While it was a brilliant opportunity for prospects to meet us and really get a taste of our franchise opportunity, it was equally a chance for us to network, learn and absorb vital information that will see us into the coming months and beyond.
There is no single right way of staying connected and maintaining relevance in the franchise industry. But with our devotion to having a voice and being visible in as many ways as possible, we believe we have got the balance just right. For more information, visit https://www.tezlom.com/
